According to Middle East Events, copiers, printers, and scanners are quite a lucrative market in the Middle East, a market that Brother Gulf is prospering from in a big way.
“Brother Gulf, a leader in home and business IT peripherals that focuses on the ‘Customer-First’ approach, has revealed its plans to grow by 22% by 2012 in the Middle East. The company’s confidence in driving growth over the next year complements recent industry reports showing that the region’s printer segment will reach USD 7.6 billion by 2012. According to Brother, the release of their latest lines of Digital Copier Printers (DCPs) and Multifunction Centres (MFCs) will act as key drivers in achieving the set growth target and are being packaged as perfect accompaniments for Small Office / Home Offices (SOHOs), Small & Medium Businesses (SMBs) and Small Workgroups of up to 25 users.”
All-in-one printing, scanning, and copying devices are the big boom it seems. There is a need for all services in industry. Such products are causing international firms to drive into the region as well.
“The increased demand for printing products and technologies in the Middle East has stirred in an influx of opportunities for local and international suppliers and printer vendors like Brother. This vibrancy in the printer segment has allowed industry experts to predict a USD 7.6 billion increase in revenues in 2012. Looking to take advantage of the expected growth, Brother aims at consolidating its regional market presence with the eight new models that were launched this year.”
